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Formula 1 has announced a new global agreement with illustrated publisher DK Books, launching a multi-year programme of officially licensed titles designed to bring fans closer to the sport beyond the race track.
The collaboration is set to begin in November 2026 and will cover a wide range of gift, activity and educational books for readers of all ages. For F1, the move represents another step in widening the sportâs footprint away from race weekends and digital platforms, giving supporters fresh ways to engage with its history, personalities and cultural momentum throughout the year.
The programme will draw on Formula 1âs rich heritage, iconic drivers and growing global influence, while aiming to connect with a fanbase described as more than 830 million people worldwide. F1 also highlighted the changing shape of that audience, with 42% female and 43% under the age of 35.
That broader push to meet fans in new formats sits alongside other recent attempts to turn Formula 1 into a more accessible entertainment property, from live event concepts to playful activations such as the Silverstone Lego minicar parade involving Stefano Domenicali and Mohammed Ben Sulayem.
The opening wave of books will focus on family-friendly titles. The first release, The Official F1 Quiz Book, is scheduled for late November and will feature more than 2,000 questions for fans and families to enjoy together.
It will be followed by The Official F1 Activity Book, aimed at younger readers, and The Official F1 Colouring Book, which is designed as a creative and mindful way to engage with the sport.
Future publications will expand beyond the initial family-focused approach, covering Formula 1âs wider action both on and off the track. The books will be distributed through major retailers globally, reinforcing the scale of the partnership and its ambition to reach both long-standing followers and newer audiences.
Emily Prazer, Chief Commercial Officer of Formula 1, said storytelling had become increasingly important as the sportâs audience continues to grow and diversify.
âAs Formula 1âs global fanbase continues to grow and diversify, storytelling plays an increasingly important role in how fans connect with our sport. Our partnership with DK allows us to reach new audiences around the world by delivering high quality, accessible books, while creating a new and creative avenue to deepen engagement with fans of all ages.â
Mark Searle, Managing Director of DK, said the publisher was excited to work with Formula 1 on the range over the coming years.
âEveryone at DK is so excited to be working with Formula 1 on this brilliant range of books over the coming years. F1 is one of the biggest sports brands in the world and growing at an astonishingly fast pace â this feels like the perfect time to launch this range which will excite and delight fans new and old.â
Source: Formula 1Âź Corporate
Heâs a software engineer with a deep passion for Formula 1 and motorsport. He co-founded Formula Live Pulse to make live telemetry and race insights accessible, visual, and easy to follow.
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