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F1 ACADEMY has undergone a remarkable transformation since its inception in 2023. What began as a series racing in front of empty grandstands with minimal broadcast coverage has evolved into motorsport's most dynamic development platform, now entering its fourth season with unprecedented momentum and industry support. Susie Wolff, the series' Managing Director, has been instrumental in orchestrating this shift, leveraging her unique perspective as both a former racing driver and team principal to build a sustainable, commercially viable championship.
The statistics underscore the remarkable progress. F1 ACADEMY is now the second-most followed racing series globally, trailing only Formula 1 itself according to the 2025 Global F1 Fan Survey. This explosive growth reflects a broader cultural transformation within motorsport—one where female drivers are no longer novelties but integral competitors in a thriving talent pipeline.
Unlike many developmental series that struggle financially, F1 ACADEMY has attracted marquee partnerships that previously showed little interest in motorsport. Charlotte Tilbury's 2024 partnership became the most engaged motorsport collaboration of that year, shattering outdated perceptions that femininity and competitive intensity cannot coexist. Subsequent partnerships with American Express, Gatorade, TAG Heuer, and The LEGO Group have further legitimized the series' commercial potential.
The 2025 season marked a watershed moment when every Formula 1 team committed to backing at least one driver, fundamentally aligning the series with the sport's broader ecosystem. This institutional support validates the competitive integrity of F1 ACADEMY and signals F1's genuine commitment to female driver development.
The series' credibility rests not merely on sponsorship dollars but on tangible driver progression. 2024 champion Abbi Pulling now competes in GB3 for Rodin Motorsport while serving as a Development Driver for Nissan Formula E, while 2025 champion Doriane Pin has secured a Mercedes Development Driver role and ELMS competition. These career trajectories demonstrate that F1 ACADEMY success translates to meaningful opportunities at higher levels of motorsport.
The expanding grid—now 18 cars for 2026—reflects growing female participation throughout the motorsport pyramid. Wolff emphasizes that expanding the grid required building a global talent database to ensure sufficient depth, a responsibility her Performance & Talent Development team manages meticulously.
Wolff has deliberately expanded F1 ACADEMY's mission beyond placing a single woman in Formula 1. Instead, the focus encompasses structural change, talent pipeline strengthening, and cultural transformation across the entire sport. This broader vision attracts investment, partnership opportunities, and most importantly, inspires the next generation of female competitors who now see a viable pathway to motorsport's elite levels.
The shift Wolff references represents more than organizational growth—it reflects motorsport fundamentally recognizing and investing in female talent.
He’s a software engineer with a deep passion for Formula 1 and motorsport. He co-founded Formula Live Pulse to make live telemetry and race insights accessible, visual, and easy to follow.
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