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It seems the internet has found its latest excuse to be outraged, and shocker – it’s directed at a woman simply existing in a male-dominated space. After the Monaco Grand Prix, social media has practically imploded with vitriol aimed at Kim Kardashian. Her supposed crimes? "Snubbing" Sky Sports pundit Martin Brundle on the starting grid and taking a towel meant for race-winner Kimi Antonelli.
But when you actually stop, look at the footage critically, and apply a bit of common sense, the entire narrative falls apart. What’s worse, this isn’t an isolated incident. It’s part of a documented, exhausting pattern of behavior directed almost exclusively at female celebrities who don't fit the traditional motorsport mold.
Let’s start with the grid walk. British F1 fans can be incredibly precious about Martin Brundle, and while his pre-race trackside strolls are a staple of the broadcast, there is this bizarre, unwavering expectation that every celebrity on the grid owes him an interview just because he approaches them.
If you actually watch the clip from Monaco, Kim didn't rudely brush him off. She smiled politely. The starting grid of a Formula 1 race is a chaotic, deafeningly loud environment, and it's highly likely she couldn't even hear what he was saying. Celebrities are guests; there shouldn't be a mandatory requirement for them to perform for a broadcaster on demand. When people immediately cry foul over a polite decline, it exposes a weird sense of entitlement to a celebrity's time and attention.
If you think the reaction to Kim was just a one-off, you haven't been paying attention. The grid walk has essentially become a public trap for women.
Take Cara Delevingne at the 2023 British Grand Prix. When Brundle approached her, a representative immediately told him no. Delevingne herself repeatedly shook her head, smiled, and politely explained she couldn't hear him. Brundle pushed anyway, telling her "the deal is everyone has to talk on the grid," before sarcastically quipping to the camera, "I'm sure it would've been extremely interesting". The internet erupted, calling her rude and demanding her pass be revoked. The reality? Delevingne later clarified on Twitter that she had been explicitly instructed to decline the interview by an F1 representative. She followed the rules, yet she was the one who became the internet's punching bag.
Then there’s the sheer absurdity of the 2021 United States Grand Prix. Brundle approached rapper Megan Thee Stallion and actually asked her if she had a rap about Formula 1 ready to go. Megan laughed, smiled, and politely replied, "I have no rap today, I'm sorry". When Brundle kept pushing to ask who she was supporting, a bodyguard stepped in to block him. Brundle subsequently took to Twitter to complain, demanding that VIP minders "learn some manners and respect on our patch". The backlash against the rapper was so vitriolic that Formula 1 actually introduced a brand new rule – widely dubbed the "Brundle clause" – restricting bodyguards on the grid.
At that exact same race, tennis legend Serena Williams also gracefully proved elusive to Brundle's microphone, prompting him to remark it was a "double fault" on live television. Naturally, fans criticized her for skipping the chat too.
This brings us back to the ridiculous Kim Kardashian "towel-gate." Viral clips quickly circulated showing Kim using a towel designated for Kimi Antonelli after the podium champagne celebrations. The internet predictably jumped down her throat, calling her "clueless" and "entitled" and fuming that she was "stealing" a winner's towel for a photo op.
What everyone conveniently ignored was the longer version of the footage and the context of the situation. She didn’t just grab Kimi's towel; she was sprayed by the champagne celebrations and her representative indicated she could grab an unused towel to wipe her glasses clean. And this was after the podium! Kimi was no longer in need of that towel. But why let facts get in the way of a good bashing? Instead of questioning the selectively edited clips they were being spoon-fed, or simply giving her the benefit of the doubt, people eagerly took the bait.
What these examples show is that women on the grid are placed in a no-win situation. If they engage and don't know the exact tire compound strategies being used that day, they are mocked as "fake fans." If they politely decline an interview – even when instructed to do so by F1 itself – they are labeled rude, entitled, and disrespectful. Meanwhile, male celebrities frequently brush off media without launching a global, week-long discourse about their character.
The sheer anger directed at these women is vastly disproportionate to what actually happens. It begs the question: why is society so desperate to find reasons to be furious with women in these spaces? This isn't about protecting the sanctity of motorsport. It’s a culturally ingrained reflex to tear women down the second they fail to be endlessly accommodating.
Ultimately, this isn't about a missed interview or a towel. It's time we stop demanding that women on the F1 grid perform perfectly to an invisible set of rules, and start questioning the culture that is so eager to tear them down in the first place.
Ciara is a Dublin native, award-winning film producer, podcaster and writer with 20 years of storytelling experience. A lifelong Leinster and Ireland rugby fan, she turned her attention to the grid after moving to Berlin and co-founding Formula Live Pulse. Now, she applies her producer’s brain to Formula 1, navigating the highs of Oscar Piastri’s rise and the unique stress of being an adopted Ferrari fan. She loves talking and talking about F1, if you give her the chance!
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