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Formula 1 is exploring the possibility of reviving its joint season launch concept in 2027, with Milan understood to be under consideration as the host city for an early-February event.
The idea follows the 2025 ‘F1 75’ showcase at London’s O2 Arena, where every team came together to reveal its new livery in a single, choreographed launch format. That event, created to mark the sport’s 75th anniversary season, was viewed as a major success and appears to have strengthened F1’s appetite for turning the format into something more lasting.
RacingNews365 understands that discussions are now taking place over staging another collective launch ahead of the 2027 season. While there has been no official confirmation that the event will go ahead, sources within the F1 world have indicated that the proposal is being discussed in detail.
The working concept would see all teams again gathered in one location to present their liveries as part of a unified show. If approved, the event could take place in early February, with Milan identified as the potential host city.
Such a move would underline how seriously F1 is treating the launch format as more than a one-off spectacle. The championship has increasingly looked at ways to shape its year beyond race weekends, and the possible return of a shared launch event would sit naturally alongside wider calendar and format discussions, including recent debate around an expanded F1 sprint calendar.
According to various sources, F1’s plans for the season launch concept go beyond 2027. The championship is understood to be considering making the event a permanent fixture on the F1 calendar, with the intention of staging a similar show every year in different locations.
That would represent a significant shift in how the sport presents the beginning of each campaign. Rather than leaving teams to launch independently, a centralised event would create a single focal point before pre-season activity begins.
Despite the positive reception to F1 75, no equivalent event was organised for this year. The reason, according to the information available, was the combination of a short winter break and the introduction of new regulations.
For now, the 2027 proposal remains under discussion rather than confirmed. But the fact that F1 is examining Milan and an early-February slot suggests the joint launch idea has moved from anniversary celebration to a serious long-term concept for how the sport wants to open future seasons.
He’s a software engineer with a deep passion for Formula 1 and motorsport. He co-founded Formula Live Pulse to make live telemetry and race insights accessible, visual, and easy to follow.