Ferrari brand value rises to $17.7bn in 2026 report

Ferrari has increased its brand value by more than 14%, reaching $17.7 billion in Interbrand’s 2026 Best Global Brands report. The Italian manufacturer rose three places to 51st in the ranking and was named among the study’s top risers for the year.

The findings also keep Ferrari at the top of the Italian brands list, making it the country’s most valuable global brand in Interbrand’s assessment. Its brand strength score stands at 85, while its role-of-brand score—Interbrand’s measure of the influence a brand has on consumer choices—is 73%.

Ferrari’s report highlights its three areas of focus

Ferrari has presented the results as support for its strategy across what it calls its three “souls”: racing, sports cars and lifestyle. The report also points to the company’s expansion into selected luxury and lifestyle categories, alongside racing initiatives beyond Formula 1, including offshore sailing projects.

Interbrand describes its Best Global Brands study as the longest-running and most influential analysis of its kind. Ferrari’s rise in the 2026 ranking therefore reflects the report’s assessment of the brand, rather than a stated valuation of the manufacturer as a whole.

Ferrari turns to the Mexico City Grand Prix

The report arrives as Ferrari’s Formula 1 team enters the closing stretch of the 2026 campaign. Lewis Hamilton and Charles Leclerc are the team’s drivers, and Ferrari will be looking for a strong result at the Mexico City Grand Prix this weekend.

The team’s wider season has also drawn attention to both drivers. Read more about Hamilton and Ferrari’s SF-26 development, or see our coverage of Leclerc’s response to the Ferrari rivalry narrative.

Interbrand’s figures underline the strength of Ferrari’s name across its stated business areas, while the team now faces its next on-track test in Mexico City.