McLaren confirms multi-year SharkNinja partnership across four racing operations

McLaren expands partnership portfolio with SharkNinja

McLaren Racing has confirmed a multi-year partnership with SharkNinja, bringing the product design and technology company into its organisation as an official partner across all four of its racing operations.

The partnership is built around a shared focus on innovation and performance. McLaren says both organisations are committed to speed, precision and optimisation, whether the task is developing a Formula 1 car or designing consumer products used by millions of people worldwide.

The wider McLaren operation has recently placed increasing emphasis on its cross-series identity, including the development of its hypercar programme. That makes the announcement particularly relevant beyond the F1 paddock; McLaren’s latest hypercar testing activity illustrates the breadth of the racing operations now included in the partnership.

SharkNinja to join McLaren Racing Accelerator Programme

The relationship will also extend into McLaren’s innovation work. SharkNinja will take part in the McLaren Racing Accelerator Programme, gaining access to the team’s engineering expertise and innovation methods as it works on future product development.

McLaren CEO Zak Brown said the partnership was a natural fit for two organisations focused on pushing technological boundaries.

“We are delighted to welcome SharkNinja to McLaren Racing. Innovation and high performance are at the heart of everything we do, and SharkNinja shares our commitment to continually push boundaries through technology and best-in-class customer experiences.”

Brown added that McLaren was looking forward to working with SharkNinja across its racing series and bringing the partnership to life for fans around the world.

With visibility across four operations and a role in the Accelerator Programme, the agreement is positioned to connect McLaren’s racing expertise with SharkNinja’s approach to product design and technology.